Three Year Part Time Degree Program
(University of Mumbai)
About the Course
The program covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective, which is necessary for marketing executive to move in to top-level management positions. Candidates seeking admission to this program must have practical experience (Minimum 2 Years) in any of the following related areas. Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.
Course Objectives
To disseminate the growing fund of knowledge in the field of management, through operationally meaningful programs in specific functional areas of management. To create an opportunity for the nature and promising persons saving in industry to participate in the academic life and honors of the University, who are otherwise denied this privilege? To provide continued education to those who want to refresh their managerial knowledge by drawing from new research, new techniques and new environmental forces.
Program Duration
Instruction for the Degree Program is spread over three academic years. Candidates will be permitted to work on their thesis during the third year and submit it before the completion of the final year. » Eligibility And Selection Criteria
