"Elixir" is an annual 2 day mega event organized by the institute. Eminent personalities from the corporate world share their knowledge and experience and enrich the students with current issues in management.

The theme for Elixir 2007 is Rural: The Way Forward...

"The future lies with those companies who see the poor as their customers."
                                                                                                        - C. K. Prahalad

• 70 % of Indian population…
•  742 million people…………
•  Huge potential isn’t it…

Majority of the Indian population is living in the rural areas. No wonder India is called the “Land of Villages”. Every Indian dreams of a “Developed India”.

The potential of the rural is already being tapped to a certain extent. But there is a lot of potential in the form of resource left to be unleashed. The rural as a potential market is unexplored by many and hence development of the “real” India is left to the visionaries of the urban society.

We the managers of tomorrow striving always for something better, something new whether it be a product or a market, always in search of a fertile ground to gain fruits out of it. Let’s unlock the treasure of challenges and opportunities that rural market offers and look forward to a very promising future.

This year, the events planned for the two days span from inspiring speeches from industrial leaders to challenging quizzes and interactive sessions.

Our 2 day corporate event will be enriched by the following eminent speakers

• Mr. S.K.Singhvi, Chairman, Rajasthan Grameen Bank
• Mr. M.G. Parmeshwaran, Executive Director & CEO, FCB – ULKA
• Dr. R Balakrishnan, Executive Director, NABARD
• Mr. Bijay Sahoo, President HR, Reliance Retail
• Mr. V.M. Thatte, Country Head, Jashanmal Group
• Commander D.D. Nayak and many more…..
  

“Indianess with Advertising” – An interactive session with Mr. Bharat Dabhoalkar

Corporate Quiz – Hosted by Mr. Sudendhra Sharma
(We invite participation from the corporates.