Dr. Kalim Khan

Dr. Kalim Khan

Director & Professor

Dr. Kalim Khan is a truly multi faceted personality and to say that he adorns each hat with elan and exceptional commitment and credibility would be an understatement. An academician by heart, a management consultant with an eye for detail, an enriching and entertaining trainer, and an author with a penchant for exhibiting thought leadership, Dr. Kalim Khan plays all these roles with class, exuberance and style.

An academician by choice he entered the field of Management Education very early in his career. He is now a renowned brand in the field of Management Education and is especially known for his knowledge and expertise in the area of Business Analytics , Research and Strategic Thinking. In the last two decades he has literally taught across the leading Management Institutes affiliated to the University of Mumbai and his wealth includes around hundred thousands of students serving corporate India and overseas. He is currently the Director of Chetana’s RK Institute of Management and Research which is one of the oldest and premier B School in the country.

Besides being in academics for more than two decades, Dr. Kalim Khan is also a prominently sought trainer in Corporate India. He has imparted training in specific management domains to some of the best brands and conglomerates in the country like Aditya Birla, Mahindra, Tata, Bajaj, Crompton, Godrej, Philips, to name a few. Most of the major pharmaceutical and real estate players have been regularly patronising his expertise in building road map for Customer Centricity. He has his own developed and customised programmes in Business Analytics, Leadership, Customer Experience Management, Rational Thinking and Holistic Communication. Besides this he has also been conducting customised workshops on Scientific Selling, Negotiations Skills, Quality Management, Enhancing Managerial Capabilities to name a few.

The training programmes of Dr. Kalim Khan are a wonderful and rare combination of value add, wit, humour, contemporary practice and customised key take aways for each workshop. He gets to the programme academic rigour with a keen knack of how to make the most mundane topic appealing to craft programmes that leave participants spellbound. He is able to explain the most challenging topics in a manner that impels the participants to apply what they have learnt. His varied experience allows him to guide participants through the challenges they may be facing whether they be on the shop floor or the boardroom. Attending his progammes and workshops are truly memorable and unforgettable experience. With his inimitable style of facilitating and personal enthusiasm, he relates to any type of audience in the training programs that he conducts.

Besides this Dr. Kalim Khan, has been regularly undertaking consulting assignments across reputed brands designing systems and developing solutions. He is also a well-known brand in the area of Business Analytics and has been undertaking regular assignments in the area of Analytics for Business. Some of his work includes Churn Analysis, Developing Predictive Models, Measuring Net Promoter Score, 360 Degree Customer Centricity amongst others. Further, he has also been instrumental in designing Customer Experience Journey for some of the major brands in the country today. His expertise in Customer Experience Management has helped many brands enhance their Customer Satisfaction Index.

Dr. Kalim Khan is also the co-author of three Bestselling books. His maiden book was Where is My Ketchup that dealt with Customer Service. His second book Seal the Hole in The Bucket deals with the lost art of Customer Retention. His latest book “Be A Super Salesperson” is an attempt to equip all budding sales and marketing professionals with the absolutely necessary ingredients of perfect selling skills.

While he conducts programs in multiple domains , his workshop on Leadership across brands have been most sought after. He gets to the program a blend of cases and scenarios along with his own thoughts and concepts on Leadership. He has created his own module on Leadership that helps leaders across sectors and domains evaluate self on this critical aspect of heading organisations.

A firm believer in the concept of continuous improvement, he constantly upgrades his knowledge and skills in his areas of expertise. He is a voracious reader and his reading ranges from Management to Fiction to his profound love for Urdu poetry.

Academic Credentials

  • PhD in Quantitative Techniques in Education , YCMOU – 2010
  • Post Graduate in Business Analytics & Business Intelligence , Great Lakes Institute of Management – 2016
  • Master of Management Studies (Marketing) , Welingkar Institute of Management Development and Research – 1997
  • BE (Production) , M.H. Saboo Siddique College of Engineering – 1994

Books Authored

  • Where Is My Ketchup? : How to Give and Receive Exceptional Customer Service (2009)
  • Seal The Hole In The Bucket (2010)
  • Be a Super Sales Person (2011)

Certifications

  • Certified Black Belt in Six Sigma
  • Certified as a fully qualified and accredited administrator of MBTI Suite of Instruments
  • Certified in Advanced Analytics and use of Quantitative Techniques in Decision Making
  • Certificate Course in Design of Experiments – The Shainin Approach
  • Certificate Course in Building Powerful and Profitable Brands by Kevin Keller
  • Certificate Course in Marketing Engineering
  • Certificate Course in Advanced Data Analysis for Marketing Decisions at IIM Ahmedabad
  • Certificate Course in Marketing Decision Models at IIM Bangalore
  • Certificate Course in Advanced Data Analysis at IIM Kozhikode

Organisations & Committees

  • Treasurer of the Forum of Management Institutions , Mumbai
  • President of the Forum of Minority Management Institutes , Mumbai
  • Past Member of the Academic Council and the Research Committee of SNDT University
  • Past Member of the Finance and Accounts committee of SNDT Women’s University
  • Ex Chairperson for the Board of Studies in Marketing at JDBIMS.
  • Member of the panel of the prestigious IMC Quality Awards committee that identifies and honors quality work in the field of education in India

Awards

  • Honoured as the Best Teacher for outstanding contribution to teaching and education in Quantitative Techniques in Management by the Higher Education Forum
  • Certificate of Appreciation by TAFE, South Australia for Contribution in Event Management

Founder

  • Co-founder of Forum of Marketing Educators – a forum meant for imparting Contemporary Marketing Education to Marketing teachers across B-Schools in Mumbai.
  • Founder of Abdul Gafoor Foundation –the foundation is registered as a Company Limited by Guarantee u/s 25 of Companies Act, 1956 – is an attempt to reach out and support the underprivileged looking for assistance primarily in the domain of Education, Healthcare and Social Welfare.

Research Papers Published

  • Panwar, T., & Khan, K. (2022). The ‘Beauty’ of Ingredients: Influence of Ingredient Branding on Service Purchase Decision with a Moderating Effect Approach. South Asian Journal of Management, Volume 29 Issue 1 2022
  • Panwar, T., & Khan, K. (2022). Ingredient Branding and Induced Brand Perception for Host Brands: A Study from the Food Product Category. International Journal of Special Education, Volume 37 Issue 3 2022.
  • Panwar, T., & Khan, K. (2021). Role of Trust in Influencing Service Recommendation from Customers for Beauty Services. Metamorphosis – IIM Lucknow, Volume 21 Issue 1 2021.
  • Panwar, T., & Khan, K. (2021). A Typology of Service Classification for New-age Services. Journal of Marketing Education, Volume 15 Issue 4 2021.
  • Panwar, T., & Khan, K. (2021). Customer Classificaiton with multi method multivariate techniques: An Application on Beauty Service Industry. Oeconomia Coppernica, Volume 12 Issue 4 2021.
  • Panwar, T., & Khan, K. (2021). BASE Model for Brand Enagagement During Covid 19.Nirma University Journal of Business Management, Volume 4 Issue 1 & 2.
  • Panwar, T., & Khan, K. (2021). Employee-based Marketing – The Human Touch for Marketing Services. Pacific Business Review International, Volume 13 issue 9.
  • Panwar, T., & Khan, K. (2021). Integrating Design Thinking in Service Design Process: A Conceptual Review. Journal of Design Thinking, Vol. 1. Issue 1, 23-36.
  • Khan, K., & Panwar, T. (2020). Making of a Politician Brand in India: A Case of Sardar Vallabhbhai Patel. IIM-Indore Management Journal, Vol.12, Issue 1 (June ), 56-75
  • Panwar, T., & Khan, K. (2020). Evolution of Neuromarketing and its Applicability on On-demand App-based Services: A Theoretical Perspective. IUP Journal of Marketing Management, Vol. XIX, No. 4, 2020, 1-29.
  • Panwar, T., & Khan, K. (2020). Ingredient Branding: A Differentiation Strategy for the Commoditized World. Paradigm (SagePub), Vol 24. Issue 2, 1-15.
  • Khan, K., & Panwar, T. (2020). Role of Demographic Variables in Consumption of News on TV Channels in India. Journal of Global Economy, Vol. 16(3), 1-13.
  • Panwar, T. (2020). A Review of Diffusion Models and their Applicability on App-based Services in India. Management Vision, Vol 10, Issue 1, 8-20.
  • Khan, K., & Panwar, T. (2019). Achieving sustainable competitive advantage through brand makeover. The Marketing Review, Volume 19, Numbers 3-4, 213-234.
  • Panwar, T. (2019). Is there a First among Equals in Social Media Platforms for Millennials? Management Vision, Vol 9, Issue 1, 45-62.
  • Panwar, T., & Khan, K. (2019). Ingredient Branding as a Branding Strategy for News Channels in India. International Journal of Business Insights and Transformation, Volume 12, Issue 2, 8-15.
  • Panwar, T., & Khan, K. (2019). A Commentary on Economic Impact of Climate Change on Indian Farmers. Journal of Global Economy, 15(4), 255-264.

Book Review, Cases and Articles Published

  • Panwar, T., & Khan, K. (2020). Book Review: “The Intelligence Trap”, by David Robson. South Asian Journal of Management, 24(2).
  • Panwar, T., & Khan, K. (2020). Case: It is ‘Not’ Lonely at the Top: How Two Global Apparel Retailers Slug it out in India? Noida: Amity Journal of Management Research, 5(1).

List of Workshops conducted for Corporates over last 15 years:

Sr. No. Name of the Company Name of the Programme
1 Aditya Birla Group at the group level and also at various group companies like Grasim , Hindalco , Aditya Birla Retail , Aditya Birla Capital etc. Business Analytics for Decision Making HR Analytics Customer Experience Management
2 Ashok Piramal Enhancing Managerial Efficiency Holistic Organisational Communication
3 Asian Paints Business Analytics for Decision Making Customer Experience Management The Art of Thinking – Rational and Holistic
4 Aurobindo Pharma Enhancing Managerial Efficiency The Negotiation Workshop
5 Bajaj Consumer Goods Business Analytics for Decision Making
6 BASF The Art of Thinking – Rational and Holistic
7 Bharati AXA The Negotiation Workshop
8 CDSL The Art of Thinking – Rational and Holistic
9 Crisil The Negotiation Workshop
10 Crompton Business Analytics for Decision Making
11 Emerson Customer Experience Management
12 FCB Ulka Business Analytics for Decision Making
13 Galaxy Surfactants Business Analytics for Decision Making
14 Godrej at the group level and also at various group companies Godrej Life Spaces, Godrej Consumer Products etc. Business Analytics for Decision Making Customer Experience Management Enhancing Managerial Efficiency The Negotiation Workshop The Art of Thinking – Rational and Holistic
15 Grindwell Norton The Art of Thinking – Rational and Holistic The Negotiation Workshop
16 Hafele Business Analytics for Decision Making Enhancing Managerial Efficiency
17 L&T The Art of Thinking – Rational and Holistic
18 Mahindra and Mahindra including group companies like Mahindra Logistics , Mahindra Partners , Mahindra Life Spaces etc. Business Analytics for Decision Making Customer Experience Management The Negotiation Workshop The Art of Thinking – Rational and Holistic
19 Mahyco The Art of Thinking – Rational and Holistic
20 Nippon Business Analytics for Decision Making
21 Pharmaceutical players like Abbott , Cipla, Glenmark, Aurobindo, Hetero, Shasun , Piramal etc. Developing Salesforce Efficiency Enhancing Managerial Efficiency Holistic Organisational Communiation The Negotiation Workshop Business Analytics for Decision Making
22 Philips Business Analytics for Decision Making
23 Real Estate Players like Gera, Wadhwa, Lodha, Godrej Properties, Mahindra Lifespaces, SPRE , Kolte Patil etc. Customer Experience Management The Negotiation Workshop Scientific Selling
24 SBI General Insurance Process Excellence
25 Sony Entertainment Business Analytics for Decision Making
26 Star Union Daiichi Business Analytics for Decision Making
27 Tata Motors Business Analytics for Decision Making Customer Experience Management Enhancing Managerial Efficiency The Negotiation Workshop The Art of Thinking – Rational and Holistic
28 TATA VSNL The Art of Thinking – Rational and Holistic Business Analytics for Decision Making
29 Thermax Strategic Thinking

List of Consulting Assignments :

Sr. No. Company Assignment
1 A major tyre manufacturing company Consulting Assignment for Systems Audit and Process Improvement.
2 A major architecture and design company Consulting assignment that dealt with Process Improvement. The project also included aspects of internal customer centricity and SOPs thereof.
3 A major advertising agency Consulting Assignment that dealt with analysing data collected for a research undertaken for a 4 wheeler brand in the hatchback category.
4 A premium real estate developer Consulting assignment for a premium real estate player in Pune that dealt with Enhancing Customer Experience. The project involved research to understand and estimate Customer Effort Score and Customer Satisfaction Index so as to suggest key areas of improvement in Enhancing Customer Experience. The project also included designing and developing process SOPs for Customer facing.
5 A major pharmaceutical company Consulting assignment for redefining and establishing Sales Metrics for evaluating performance.
6 A major hospitality brand Consulting assignment for revisiting the Vision and Mission statement and redefining the same.
7 An overseas recruiting brand Consulting assignment for an overseas manpower consulting organization that dealt with designing and developing systems and processes. This was a 360 degree project in defining systems, developing processes, establishing SOPs and aligning resources.
8 A major garment brand Consulting assignment for a garment major that dealt with Process Improvement. The project also included aspects of internal customer centricity and SOPs thereof.
9 A major logistics organisation Consulting assignment that dealt with Process Improvement. The project also included aspects of internal customer centricity and SOPs thereof.
10 A major online gaming platform Consulting assignment for a major online Poker platform that dealt with use of analytics for Customer Classification so as to create customized services. The project also included designing and developing process SOPs for Customer facing functions.
11 A major telecom player Consulting assignment for a telecom player that dealt with Churn Analytics so as to predict Churn of customers and profile such customers.
12 A pharmaceutical brand Consulting assignment for a pharma company that dealt with designing and developing systems and processes. This was a 360 degree project in defining systems, developing processes, establishing SOPs and aligning resources.

Visiting Faculty :

Taught as a Visiting Faculty from 1998 to 2010 across 15 Management Schools in Mumbai. subjects like Statistics, Research Methodology, Operations Research, Decision Science, Operations Management amongst others.  These institutes included the likes of Bajaj, Sydenham, NMIMS, Somaiya amongst others.