On 25th September, 2018 Chetana’s R. K. Institutes of Management and Research held its marketing event – VIPANAN, with the theme ,‘Confluence of Data, Creativity and Technology’.
CEO, Dr. Madhumita Patil welcomed the Chief Guest, the Business Head of Reliance Entertainment and Digital, Dr. Kushal Sanghvi who enlightened the audience by asserting how the essence of marketing exists in understanding human behaviour. Keynote speaker, the Founder & CEO of Webxpress, Mr. Apurva Mankand shed light on the journey of marketing from selling to digitalisation and the current data trend being called as “tool of torture”.
Panellists Ms. Roma Balwani, Director, Strategic Resource Group; Ms. Binata Banerjee, Insights Director, Brandscapes Worldwide; senior alumni of Chetana’s Ms. Sunita Bangard, President, Marketing, Vodafone Idea Ltd and Ms. Smitha Laxminarayan, AVP, Marketing, Kotak Mahindra Bank, along with moderator, Dr. Hufrish Mara, Associate Professor, CIMR, engaged the audience with how marketers balance data, technology and creativity, through authentic story-telling, micro-segmentation of data and leveraging creativity & technology.
The event beautifully captured how the confluence of data, technology & creativity will determine the future of marketing.
The Special Attraction of Brand Quiz – An integral part of Vipanan
BPCL Brand Quiz: The much-awaited brand quiz sponsored by Bharat Petroleum Corporation Limited (BPCL) was held at Chetana’s Institutes of Management & Research on 25th September 2018. This was the second consecutive year of BPCL quiz at the institute. The event began with felicitation of the Guest of Honour Mr. Nori Prabhakar, Chief General Manager at BPCL. Mr. Nori greeted everybody and declared the event as open. Accompanying him, was S. S Sundarajan, Deputy GM at BPCL. The quiz master and host of the event was Mr. Dyu D’cunha, a media Professional with over 15 years of experience. Six teams of two participants each had qualified for the grand finale. The quiz consisted a total of 6 rounds with sequence of the rounds as follow:
Superheroes Dr. Strange Spiderman Thor Vision Superpower
Any question, unanswered by the participants was passed to the audience and the one who got it correct was given a special prize by Mr. Sundarajan.
The host, Dyu D’Cunha kept the entire event lively with his witty yet intellectual interaction with the participants as well as the audience.
The winning spot was gained by Mr. Udit Uchil and Mr. Vivek Yadav from MMS-A. The runner-ups were Mr. Arpit Kapadia and Ms. Drashti Shah from PGDM-C
The guest of honour, Nori Prabhakar congratulated the winners and expressed his views on BPCL’s association with Chetana’s Institutes. CEO Dr Madhumita Patil, I/C Director Dr Sunita Srivastava, Director CRKIMR, Dr Jayashree Bhakay congratulated the winning team.