Prof. Neha Nikam

Ms. Neha S. Nikam

Ms. Neha S. Nikam is a dedicated and passionate academician, currently working as an Assistant Professor in the MMS department at Chetana’s. She holds a Master’s degree in Management Studies (Marketing) and is MHSET qualified. She is presently pursuing her Ph.D. from Mumbai University.

She has 8 years of experience in teaching. She is actively involved in academic development, institutional activities, and student engagement initiatives.

Major Areas of Expertise

Her areas of expertise include Marketing Management, Consumer Behaviour, Digital Marketing, and Retail Management etc.. She has experience in academic administration, content development, event management, NAAC and ISO processes, and student mentoring. She has also contributed to curriculum-related activities, examination processes, and institutional branding through social media initiatives.

Academic Credentials

• Ph.D. (Pursuing), University of Mumbai
• MHSET Qualified, Savitribai Phule Pune University – 2016
• Master of Management Studies (Marketing), SNDT University – 2016
• Bachelor of Management Studies, Sydenham College – 2013
• HSC (Commerce), Kendriya Vidyalaya (CBSE) – 2010
• SSC, Kendriya Vidyalaya (CBSE) – 2008

Certifications & FDPs

• Attended workshop on Bloom’s Taxonomy
• National level one-week FDP on research methodology by ICSSR (WRC)
• Organised and attended workshops on NAAC Accreditation and Assessment (including SSR preparation and revised norms)
• Calculation of CO-PO-PSO Attainment for effective Implementation of NEP and Autonomy
• Internal Auditor Training for ISO 9001: 2015 and 21001: 2018
• Participated in workshop on Sexual Harassment at Workplace
• Participated in workshop on Stress Management

Research Papers Published

• “Impact of Customer Profile on Brand Loyalty” – International Journal of Advance & Innovative Research
• “Examining the Impact of Artificial Intelligence on Tourists’ Satisfaction” – Journal of Advanced Multidisciplinary Research Studies and Development
• “Chatbots and Customer Engagement: The Role of AI in Enhancing Brand Interactions” – International Journal of Advance & Innovative Research
• “Leveraging Artificial Intelligence to Personalise Learning in Digitally Transformed Classrooms” – Journal of Emerging Technologies & Innovative Research

Organisations & Committees

• ISO Committee (Convener)
• NAAC Steering Committee (Member)
• Academic Council (Member)
• Forum for Digital Education Committee (Member)
• Department of Lifelong Learning and Extension (DLLE)
• Organising Committee Member – National Conference on Travel and Tourism
• Organising Committee Member – International Conference on Digital Marginalization
• Prize Distribution Committee (Member) etc.