Dr. Shalini Sinha

Dr. Shalini Sinha

Demonstrates a strong background in academia, accumulating over 32 years of teaching and 8 years of research expertise, particularly in the fields of economics and management. Aiming to leverage expertise in curriculum development and institutional management to foster educational excellence in higher education.

Professional Experience

• Senior Management Programme from Indian Institute of Management, Raipur ( Completed in March 2023 ) Workshops & FDPs
• Attended Faculty Development Program: Visited Lancaster University Management School (U.K.) & New Castle Business School (U.K.) in May 2008 for Faculty Development Program
• Certificate in Russian Language from University of Delhi (74% marks obtained).
• Junior Diploma in Classical Instrumental Music from Prayag University,
• Served as N.S.S. Programme Officer at B.M. Ruia Women’s College from 1994-95
• Completed UTA training Phase – III for program officer at S.S. Centre, Nagpur University from 19.01.95 to 22.01.95
• Attended a six-day workshop on ‘Research Methodology & Statistical Analysis using SPSS from June 4 – 10, 2012 organized by Mittal Institute of Management Studies & Research, Mumbai
• Participated in Seventeenth Case writing workshop held from November 25-27, 2006 at PIMR, Indore
• Participated in Faculty Development Programme on “Supply Chain Management” in June, 2005 at Mahakal Institute of Management (MIM).
• Participated in Seminar on “Impact of Structural Adjustment Programme on Employment in India” held at SNDT University, Bombay by P.G. Department of Economics on 17th & 18th February 1994

Key Contributions

• Area	Key Contribution
  Institutional Leadership	Led management institutes as Director/Professor, driving strategic planning, academic administration, governance, and institutional growth.
  Accreditation & Autonomy	Under her leadership, SFIMAR’s MMS programme received NBA accreditation in 2023, the institute received UGC autonomous status in July 2024, and an AICTE-approved BMS programme was launched.
  Curriculum & Academic Innovation	Developed and implemented curricula, experiential/student-centric teaching approaches, outcome-oriented education, and interdisciplinary academic programmes.
  Research & Innovation	Built a research-oriented academic environment with publications, patents, sponsored research, interdisciplinary research, and research partnerships.
  Sponsored Research	Completed an ICSSR-sponsored empirical project on awareness and effectiveness of the Jan Aushadhi Yojana in the Konkan region, valued at ₹12 lakh.
  International Collaboration	Led/managed academic partnerships involving Temple University (USA), Lancaster University Management School (UK), and Northumbria University (UK).
  Faculty Development	Focused on faculty recruitment, onboarding, professional development, collaborative goal-setting, and improving instructional quality.
  Student Development	Promoted student-centric learning, internships, industrial interaction, academic seminars, presentations, group discussions, and holistic development.
  Digital Transformation	Promotes AI, data analytics, learning management systems, and educational technology for teaching, decision-making, and institutional scalability.
  Thought Leadership	Delivered keynote addresses, served as conference convener/panel expert, judged case competitions, and contributed to national academic networks.

Associations

• Indian Society for Training & Development ( Life Member )

Areas of Focus

• Main Areas of Focus

  1. Economics & Management Education
  Her academic foundation and teaching expertise center on managerial economics, economic development, business environment, international business, HRM, and project management.

  2. Institutional Leadership & Academic Excellence
  A major focus is transforming institutions through strategic vision, academic policies, curriculum development, quality assurance, accreditation, governance, and operational excellence.

  3. Research & Public Policy
  Her research spans financial markets, banking regulation, SMEs, microfinance, employee relations, organizational culture, marketing, social equity, AI-driven marketing, and public-policy-related issues.

  4. Human Resources & Organizational Behaviour
  A particularly strong research thread is employee relationship management, employee empowerment, motivation, organizational culture, employee engagement, work-life balance, and workplace diversity. Her PhD scholars’ topics reinforce this focus.

  5. Marketing & International Business
  She has substantial work on integrated marketing communication, international marketing, global brands, tourism marketing, green marketing, and contemporary marketing—including recent research on AI and hyper-personalization in FMCG marketing.

  6. Financial Economics & Financial Markets
  Another significant area is financial integration, financial contagion, banking crises/regulation, working capital, institutional finance, SMEs, and Asian financial markets.