Friday, 20th December 2024
The Annual Marketing Convention was organised by the Marketing Departments of CRKIMR on Friday, 20th, 2024. The theme of the event was ‘Branding in the Age of AI’. In today’s rapidly evolving digital landscape, artificial intelligence (AI) is reshaping industries and redefining marketing strategies. As brands navigate in this new era, understanding the nuances of AI-powered branding is necessary. The idea was to provide insightful knowledge on the latest trends and best practices in AI-driven branding, to offer a platform for industry leaders to share their experiences and expertise. It stretches beyond traditional boundaries, highlighting several key areas of focus like the role of artificial intelligence (AI) in reshaping marketing, predictive analytics, chatbots, personalised recommendations and data-driven decision-making, ultimately enhancing customer experiences and marketing strategies.
The session began with Mr Subhobrato Chakraborty, The fellowdigital.com- Founder and CEO.He shared his experience of working in his own organization since the last 20 years. He explained the various Industry Era. Industrial Revolution (4IR), also known as Industry 4.0, is a new era of development in which digital, physical and biological systems converge, fundamentally transforming industries, economies and societies. He gave examples of several cases in the present social digital transformation. This helped to understand that it is very important to know the Human brain, Psychology and then Marketers can analyse and predict consumer behaviour, which would result in the success of their product or project.
Session Two: Panel Discussion
The panellists for the panel were esteemed faculty of CIMR as well as industry experts.
Mr. Shail Desai, Oziva- Head Offline Sales, Mr.Sanmesh Kalyanpur, Tat Capital- Head, Process and Tech Intevention, Product Management for Strategic Partnerships and Alliances,
Mr. Zenil Dumasya, GSK- Customer Experience Manager-Emrging Markets
Mr. Suresh Kumar Kurapaty, Umbrela Aegis- Founder
Moderator-Prof. Kapil Bkatia- Assistant Professor, Marketing – CIMR
